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Alex CrabtreeHi, I'm Alex.

Pull up a chair and stay a while.
About two years ago, I started an e-commerce site selling biker leathers. I am glad I didn't know then what I do now about the whole Internet commerce game. I might have just sold biker wallets with brown eagle inlays.

The store is starting to come on and I've learned a lot, mostly about the joys of blogging and the Web 2.0 angle on life.

One thing that I will always be is honest and genuine. Personal branding is a dear subject for me as I don't believe  in hiding behind different accounts because I want to pitch different goods, services and/or information.

If you can't buy leathers from me AND trust me about blogging, then I have failed you, and for that I'm deeply sorry.

I started this blog for two reasons. One so I could learn and the other so that I could do one of my favorite things, make a fool of myself as I tell you what I have learned.

Come on in and teach me a few things. We can have fun!

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