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Re-Tweeting For The Golden Eggs

Posted by Alex | November 30, 2009 .

The Twitter Re-Tweet (RT) is like those magical beans that Jack got in a swap for his family's cow, only better. If cast in the right soil, the RT can be cultivated into a wondrous ladder that can lead to a parlay with the Giants and discovery of  the goose that lays the Golden Eggs.
Imagine [...]

How To Lose At The Game Of Web20

Posted by Alex | October 31, 2009 .

Web 2.0 is all about interaction and the psychology of that interaction. The infusion of the Internet into our neurophysiology has allowed all of us to be stars in an instant.

Are We Using Web 2.0 Marketing Backwards?

Posted by Alex | October 26, 2009 .

Sometimes I need a good bricking before I see the obvious, and after a year at Squidoo I realized that I was using a Web 2.0 marketing strategy in reverse. I discovered my misconceptions when I ran across some great info dealing with consumer habits on the Internet at Bazaar Voice.

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